Correlational results Essay Example for Free

Correlational results EssayThe correlation results show that byplay of Body let on returns beca call of their being surroundings friendly is importantly correlated with their being a socially responsible caller-out. This means that patronage of Body Shop products increases as well with positive perceptions of their beau monde as being socially responsible. Moreover, such patronage is overly positively and significantly correlated with their uttered support for companies that espouse c atomic number 18 for the environment.None of the statements were significantly related to overall satisfaction of Body Shop products, which suggests that there are other determinants of satisfaction apart from espousing environment friendliness and corporate social responsibility. Clearly, ground on Schapers (2005) noneenclature, Body Shop is a green-green company which deliberately has an environmental vision. He asserts that a true double green company does not exist because it is what e xperts call the perfect model of what an environmental company should be.He also has cited Body Shop as an epitome of this category, which ecocopreneur Anita Roddick has deliberatly pushed towards a strong environmental thrust. She did not merely intend to make profits but also wanted to have environmentalism as a core value. Moreover, she was successful at reinventing the cosmetics fabrication into something that conveyed honesty, altruism and environmental stewardship, in stark contrast with its cheating nature (Schaper 2005). Thus, everything about the company espoused this core value.Clearly, the growth of the company was a consequence of Anita Roddicks social vision. Moreover, there has been a rising trend of consumers who look for merchandise and services that work toward saving the planet and its resources, which has made Body Shop passing popular and successful (Schaper 2005). To this day, the company continues to espouse the same value. In fact, changes in store at the en d of August Customers will showcase the same values that reflect its socially responsible nature, including its environmental, human rights, anti-animal cruelty and community-trade credentials.These are thrusts which they have been pursuing for the past three decades and they intend to bewitch patrons to be crusaders of the same stately goals. With the final stage of their founder Anita Roddick, they intend to pursue the same goals of avoidance of testing on animals, utilization of recycled plastic bottles and encouragement of community trade to in developing countries, acquire plant-based oils, essences and other ingredients from communities in developing countries (Mah 2008).While the company remains to be competitive, they have to struggle to compete against numerous competitors who just go along with the green bandwagon in the cosmetics industry. They compete with retailers like Lush, Bath Body Works and even companies like bleach-maker Clorox who green washed its image by merging with Burts Bees toiletries company (Mah 2008). The results show that Body Shop has met all its patrons expectations except for competitive price of the product trendiness or fashion sense represented by the product and the gross revenue promotions used for the product.Moreover, it has been found that patronage of the products of Body Shop is significantly correlated with their being a socially responsible company. This means that patronage of Body Shop products increases as well with positive perceptions of their company as being socially responsible. In addition, such patronage is also positively and significantly correlated with their expressed support for companies that espouse care for the environment.However, none of the statements were associated with overall satisfaction of Body Shop products, which suggests that there are other determinants of satisfaction aside from being an environmentally friendly and socially responsible company. Chapter 5 Conclusion and Recomme ndations 5. 1 Introduction This chapter shall present succintly the conclusions which have been garnered from the current research. Following this are some recommendations for the company and for time to come research. 5. 2 Conclusion.The following are the conclusions yielded from the present study 1) Body Shop has exceeded patrons expectations on the following factors which affect cosmetic buying choice quality of the products, the customer service of the store personnel the variety of product offerings in the store the convenience of going to the store location attractiveness of the packaging the degree to which the product espouses natural rather than artificial the values espoused by the company who sells the product.2) Body Shop has matched patrons expectations on the following factors which affect cosmetic buying choice injury the degree to which the product is environment friendly and positive feedback garnered from significant others. 3) Body Shop, on the contrary, did not meet patrons expectations on the following factors that affect patrons cosmetic buying choice competitive price of the product trendiness or fashion sense represented by the product and the sales promotions used for the product.4) The correlation results show that patronage of Body Shop products because of their being environment friendly is significantly correlated with their being a socially responsible company. In addition, such patronage is also positively and significantly correlated with their expressed support for companies that espouse care for the environment. None of the statements were significantly related to overall satisfaction of Body Shop products. 5. 3 Recommendations.The following recommendations are put forth from the results of the present study 1) Body Shop should continue to leverage on its exceptional image, both as a corporation and as an employer. Its brand of being an environmentally conscious and socially responsible company is indeed very strong even aft er the death of its founder. This is a facet that it must carefully preserve for increased competitiveness. 2) The company should look into the factors that have not met the expectations of its patrons, namely price, trendiness, and promotions.It must continuously look for ripe ways of making patrons see the value of paying a premium for natural products, especially now that consumers are becoming increasingly cost conscious. The respondents are very young, and thus are always in pursuit of something novel this is something that Body Shop must be keen about. 3) Future researchers may use more complex research designs to ascertain the other correlates of satisfaction with cosmetic products. They may integrate more variables for study, using analysis of variance, factor analysis, or way of life analytic approaches for a more profound understanding of the topic.4) The same study may be replicated in other settings, to determine if culture has some influence on choice of cosmetic prod ucts.References As An Employer (2008) Online Available at http//www. loreal. com/_en/_ww/disability/our-company/as-an-employer. aspx Accessed 10 August 2008 Avoncosmeticsnug (2007) A Brief History of Cosmetics Online Available at http//avoncosmeticsnug. wordpress. com/2007/12/31/a-brief-history-of-cosmetics/ Accessed 7 August 2008 Booth, R. (2006) Activists call Body Shop Boycott. OnlineAvailable at http//www. guardian. co. uk/business/2006/mar/17/retail.animalrights Accessed 14 August 2008 Bowens J. , Kotler P. , Makens J. (2008) Consumer Markets and Consumer Buying Behavior, Pearson Education, Inc. focal ratio Saddle River, NJ Boyd, L. (2008) Brief History of Beauty and Hygiene Products Online Available at http//library. duke. edu/digitalcollections/adaccess/cosmetics. html Accessed on 7 August 2008 Bryman, A. (1992) Reasearch Methods and Organisation Studies.London, Routledge. Bushman, B. J. (1993) Whats in a Name? The Moderating Role of Public Self Consciousness on the Relatio n Between Brand Label and Brand Preference. Journal of Applied Psychology, Vol. 78, no. 5, pp. 857-861.net/compass/compass_1996/reg/suzuki_noriko. htm Accessed 14August2008 Tips. Net (n. d. ). Choosing the Right Cosmetics. Online Available at http//beauty. tips. net/Pages/T0009_Choosing_the_Right_Cosmetics. html Accessed 14 August 2008 VersantWorks (2008) Your Employer Brand Online Available at http//explanation-guide. info/meaning/Employer-branding. html Accessed on 10 August 2008 Webb-Campbell, S (2008). Thank You for Being a Friend The Body Shop. Online Available at http//www. thecoast. ca/Blog-3862. 113118-4126. 113118-p19579. 113118-Entry. html Accessed 13 August 2008 Appendix A Survey Questionnaire.