Case Study Analysis Assignment Example | Topics and Well Written Essays - 2000 words

Case Study Analysis - Assignment typefaceAnalysis In the archetypal case analysis the company beneath consideration is Charles Schwab. There atomic number 18 a number of key issues facing this transcription. One of the predominant considerations is related to online trading, namely the e.Schwab product. Charles Schwab is an equity brokerage house firm and a significant count of this business occurs through online trading options. One of the main questions that the system of rules faced in relation to its online trading platform was whether to offer all customers significantly discounted trades while at the identical time provide the same amount of service options that had previously provided. The organization had considered two solutions to this quandary. The first solution involved potentially granting customers complete access to the organizations services, while at the same time offering a 20% discount on trades. The second solution involved granting customers an flush g reater discount on trades, but at the same time curtailing the services provided. The major dilemma was whether it was worth sacrificing service for price discounts. Another prominent consideration was challenges from outside organizations. A great amount of discount brokerages emerged that challenged Schwabs position as one of the preeminent stock traders. In response to these challenges the organization was to work towards differentiating itself through innovative product design and services. The main backbone of this innovation was rooted in technology that, to both generate productivity improvements and to develop superior customer service (Charles Schwab Corporation. 2001, p. 3). As such, a multi-channel strategy was implemented. Still the organization was faced with further questions of whether to expand deeper into Internet trading. While organizations such as E*Trade had been coming on strong, Schwab recognized that they retained significant portions of the market. These co nsiderations factored into whether the organization should assume a lower pricing strategy per trade or if they should continue with the traditional mode of business found heavily on attention to service. Fig. 1 Charles Schwab In the second case analysis the company under consideration is Zara. There are a number of key issues facing this organization. Zara is recognized as the mountain chain of stores of the main organization Inditex. One of the main issues facing Zara specifically is whether the point-of-sale (POS) terminals should be upgraded. One of the minus aspects of the current point-of-sale (POS) terminals is that they run on DOS. While DOS was once the major language apply by computers, in the current environment it had become outdated and was no longer even congenial with Windows. Even as members of the organization believed an update was necessary these individuals were challenged on the grounds that even while the point-of-sale (POS) terminals are outdated they sti ll function to maximum effectiveness. Still, individuals in the organization that support the implementation of crude point-of-sale (POS) terminals argue that store managers within the organization have been accessing for updated software, as it would greatly contribute to functionality and unbosom of use. However, this poses a challenge. If the organization were to update the software to Windows there would be compatibility issues between antiquated hardware